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Archive for June, 2010

DIYStyle Guest :: Jan Saunders Maresh

Sewing for Dummies cover

 

When I was asked to write Sewing for Dummies, I was thrilled and…I’ll admit it…flattered. As part of the Dummies author group I rub elbows with experts on everything. Computer geeks of the tallest order like Andy Rathbone, Windows for Dummies (15 million books in print), to famous coaches — Notre Dame University’s Richard “Digger” Phelps, Basketball for Dummies. But as I revel in that warm momentary glow, reality slaps me in the face as potential readers – sewers with years of experience tell me they are put-off by the title. After all, they don’t consider themselves “dummies” and figure that a book like this is for beginners – which it is – and it isn’t.

So let me clear this up. The Dummies formula is familiar to readers – a great resource presented with a sense of humor that breaks down a topic into bite-sized pieces.  And here’s the good news for readers who sew.  Whether beginner or experienced – each chapter and each topic within each chapter is written as a standalone.  So you don’t need to read anything before or after that chapter or topic to understand it. 

How do you use this in your everyday sewing projects? As you work through your next project and your next step is to sew a dart, edgestitch that pocket, or insert a zipper, flip to the topic in the book and see how I suggest you do it. My hope is that you’ll read my words, hear my voice and find a better, easier way to get the job done. Keep the book next to you as you sew, make notes in the margin – use it to your heart’s content.  When you do, I hope that you, treasured reader, will understand that “Dummy” is a term of endearment.

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DIYStyle Boutique Launch!

DIYStyle Boutique

Well it was inevitable. DIYStyle is located in the metro St. Louis area. Our DIYStyle vodcasts have included designer interviews from around the nation as well as several designers from our own backyard. SO, when we heard that local independent fashion, jewelry and accessory designers needed a place to showcase and sell their collections, AND we had the opportunity to expand into the space next to the DIYStyle Workshop we knew we had to take the leap! This Friday evening marks another phase for DIYStyle…..the opening of the new DIYStyle Boutique!

Launch Party Flyer

Excitement is in the air! We’ve been busy sprucing up the space, working with Habitat for Humanity of St. Charles ReStore (thank you Andrea!), and pulling ideas together to make a small space work for a showroom/boutique. If you are in the St. Louis area join us for our Launch party. You will get the chance to meet a few of the designers, shop their collections, and support local independent fashion.

We’ll also be carrying a few designer supplies, a section we hope to keep expanding as we grow the Boutique. And this fall we’ll add the Boutique shopping to the DIYStyle website. Let us know what designer supplies you are looking for and we’ll be sure to source and get them in. I know our BIG roll of pattern paper was a long awaited item that designers just cannot do without.

Back to work………we have a Boutique to open!

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