Susan G. Komen St. Louis :: Survivor Event

A sea of pink! That was the view, as we stood up on the balcony overlooking the ballroom at the Missouri Athletic Club. DIYStyle was honored to produce a fashion show for the St. Louis Susan G. Komen affiliate, at their annual Survivor luncheon. As the designs to be modeled filtered into the dressing rooms, and the over 600 women arrived downstairs came into the Art Deco Room, it was evident….Pink was the power color and theme for the day.
DIYStyle created the “Dreams to Design” fashion show to showcase Rejectamenta fashions that were inspired by breast cancer survivors and their stories, with student and alumni designers from Stephens College. These designs, collectively called ”Breaking the Pattern” are made from recycled materials and are very PINK. In addition, DIYStyle created a special collection of T-Shirt Surgery designs from Race for the Cure Tees. Together, these unique collections had quite an impact on our “pink ladies” at their dessert reception Sunday!

We were definitely excited to have Heidi Glaus, from News Channel 5 as the emcee. Heidi had visited the DIYStyle studio and Workshop a few months ago, so our introduction was quite entertaining as she relayed the story of making panties and then trying them on (on live TV!). And so we started…..to the song “Halo”…………..and this model walked out on the runway:

And then these:



Matt our DIYStyle video producer did a wonderful segment with survivor interviews we did at the local Komen office, coupled with pics from last years STL Race for the Cure (did you know St. Louis now has the largest race in the country with over 65K participants!?). Yes Matt, you did bring tears to everyones eyes (he told me he would do that). This was actually our time for models to do a quick change for the next set.
And then the DIYStyle Race for the Cure, T-Shirt Surgery Collection walked (rocked) the runway….to the songs “I Will Survive” and “Girls Just Wanna Have Fun”:



Talk about audience participation! Clapping, laughing, and rocking out to the music….everyone was having a fantastic time. And our models definitely nailed this show for all (thanks girls–you’re awesome!). And a special thanks to our A/V guy who mixed all the music, timed everything precisely (slides, video, lights)…our own Jon Cummins (yes nepotism here–he did a GREAT job).



And kudos to our talented designers!

Such a wonderful cause….we were SO pumped to do this show. The women inspired all of us, and I think we inspired them as well. “Dreams to Design” is hoping to be on tour in a city near you. Let us know if you have a Susan G. Komen related event where the collection can be included! And, watch for the video of of the show to be posted very soon.
Think Pink….and support your local Susan G. Komen Race for the Cure! We’re walking……how about you?














































In trying to plan out what I am going to do for my long term career I have been doing some research into owning an online clothing business. There are many obvious things an entrepreneur must know before starting this endeavor such as Tax information, Copyrights, Logo’s, Loan’s or money to be used as start up, etc. There are also the things that one has to take into consideration so that your business can stay profitable and afloat. Right now my major concern for a potential businesses future is what products will make me most profitable and what obstacles am I probably going to face in the future. Knowing these two things helps an entrepreneur decide if it is worth starting now or at all or can help to problem solve for obstacles in the future. I have found that on obvious issue is the current state of our economy. I have to predict how a big event like this is going to affect my sales as a small business in the future. The only way to do this is to research. I have read U.S. publications as well as international ones to see how the Fashion Industry has been affected and what can be done to keep on top of the water with this (what feels like a) sinking ship.

















Wow. I have been just engulfed by design projects from the moment I stepped back in the door at Stephens. This is my senior year, and boy do they have us off and running! I just completed this Rejectamenta project, and thought you would like to take a peek. The challenge is to make a garment from all recycled materials, in honor of Breast Cancer Awareness. Our garments will be judged by a jury and some will go on display at the Komen Foundation annual conference.









