DIYStyle Launches 4 Designers!

What a whirlwind at St. Louis Fashion Week! DIYStyle was so honored to present one of 6 shows for the fashion and style packed week. Our show was called LAUNCH–showcasing the DIYStyle Collection and the collections of 4 new designers, Connie Bourgeois, Allyce King, Maggie Laskowitz and Courtney Stiles. Each of the designers had not shown their fashion collections on the runway (besides fashion design school), so this was an opportunity of a lifetime for all of us! And it was at a super cool venue, Lumiere Place Hotel, attached to a premiere upscale downtown casino. STL Fashion Week staked out their big theater for all the shows………..we could not have asked for a better place in St. Louis to “Launch” these talented designers.
After months of preparation, designing, fitting, sewing, and organizing it all came down to the day of the show. Since the fashion show was scheduled for 1pm, our call time was SUPER early, at 6am……….not easy since most of us were still sewing away at 2:30am the day of!!! But all the models arrived (50 plus) in all, and all the volunteers (about 40), then the production team (director, lighting, sound) and all the make-up and hair artists. What a huge production, and it was so much fun to see it all come together. Now we completely understand (and appreciate) how much work and dedication goes into a professional runway show like this…….and we could not have done it without all of our teams both from DIYStyle, the volunteers and St. Louis Fashion Week! When the models started walking down the runway the adreneline was pumping, the music was playing and all flowed just beautifully!
Here’s a bunch of the pics from backstage.



We opened the show with a tribute to Breast Cancer Awareness. Each of the designers created these art to wear fashions, and DIYStyle did T-shirt surgery with Susan G. Komen Race for the Cure Tees. These definitely had an impact with the audience (with the models walking to Beyonce’s Halo song).




Next up was the DIYStyle Collection, showing styles from the pattern line with McCall’s, our vodcasts.


Then the collections of each of the featured designers were ready to go. First was Conjetta by Connie Bourgeois. Beauty meets the Biker!


Next up was ML by Maggie Laskowitz. Cute, bouncy, yet elegant dresses.


Stiles by Courtney Stiles was next. Beautiful cocktail, evening wear and bridal.


Allyce King Designs by Allyce King closed our LAUNCH show, with Hamptons style resort and swimwear.


For more pics from the show, check out our Facebook page. There are pics of most all of the models, and even more behind the scenes takes. Thanks to all of the STL Fashion Week crew for all the neat photos! And, check out vodcast episode #66…it’s a quick look at the runway show! Now, we’re ready for next season………….what 4 designers will be “Launched” in the Spring show?!




























In trying to plan out what I am going to do for my long term career I have been doing some research into owning an online clothing business. There are many obvious things an entrepreneur must know before starting this endeavor such as Tax information, Copyrights, Logo’s, Loan’s or money to be used as start up, etc. There are also the things that one has to take into consideration so that your business can stay profitable and afloat. Right now my major concern for a potential businesses future is what products will make me most profitable and what obstacles am I probably going to face in the future. Knowing these two things helps an entrepreneur decide if it is worth starting now or at all or can help to problem solve for obstacles in the future. I have found that on obvious issue is the current state of our economy. I have to predict how a big event like this is going to affect my sales as a small business in the future. The only way to do this is to research. I have read U.S. publications as well as international ones to see how the Fashion Industry has been affected and what can be done to keep on top of the water with this (what feels like a) sinking ship.

















Wow. I have been just engulfed by design projects from the moment I stepped back in the door at Stephens. This is my senior year, and boy do they have us off and running! I just completed this Rejectamenta project, and thought you would like to take a peek. The challenge is to make a garment from all recycled materials, in honor of Breast Cancer Awareness. Our garments will be judged by a jury and some will go on display at the Komen Foundation annual conference.










