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Meet Our Team
Allyce King

Allyce King

Host, Designer, Author

Allyce is our "original" Creative Chick at DIYStyle. She is a recent graduate of Stephens College in Columbia, MO with a BFA in Fashion Design and Product Development. Allyce has been sewing, crafting and making "unique things" since the age of six. Her first love though is Paddy, her VERY spoiled Yorkie, who thinks he can go everywhere with her (and sometime does—he's a regular at the fabric store)! She adores fashion, sewing, designing, draping & patternmaking, drawing, scrapbooking, and (in limited doses) the outdoors. Always creating, Allyce continuously comes up with more sewing and creative project ideas than she can possibly execute! Now that she has completed her first Fashion Collection, she's ready to find her place in the fast paced world of fashion design. Allyce writes for several magazines, and is the co-author of the book My Style, My Place, published by Krause Publications. She is also the co-designer of the DIYStyle pattern line from McCall's Patterns. Allyce continues to add her many ideas and direction to the Creative Chicks team and DIYStyle.

Cindy Cummins

President, Executive Producer

Involved in the sewing industry for over 25 years, Cindy Cummins is finely tuned to the next new trend in sewing. She designed some of the first serger patterns, has written numerous articles and books, and has taught professionally all over the US. Before creating DIYStyle, she was the Education Director for the Sewing Dealers Trade Association. Cindy's passion for sewing was encouraged at an early age, and she is aware of the importance of education in reaching the next generation of sewers. With an M.S. Ed degree in Instructional Technology, as well as a B.S. in Clothing and Textiles, Cindy leads Creative Chicks Productions, devising instructional and entertaining content for the 20-something market.

Marcella Hawley

Art Director, Web Designer

As owner and creative director of Marcella Hawley Creative LLC, Marcella delights in creating "enthusiast" communications: web design and development, printed catalogs and advertising, illustration, logos and branding strategies. DIYStyle is a terrific collaboration, because do-it-yourself decorating is a major part of her everyday life! Before starting her own business in 2005, she was the art director of Mary Engelbreit's Home Companion magazine. Marcy was previously assistant to the art director at Martha Stewart Living.

Matthew Schmitt

DIYStyle Video Producer

Matt has a longheld fascination with video production, ever since his parents bought him a Fisher-Price movie camera at age 10. Matt went on to study film and television at Columbia College in Chicago. In 2003, he started The Art of Film Productions, and has produced several programs for the St. Louis market. Matt also works closely with Drury Marketing, assisting with a nationally broadcast television show. Quite the young hipster himself with a keen eye for videography and video production, Matt delivers a great experience to the DIYStyle audience.

What is DIYStyle?

DIYStyle is a weekly vodcast (video podcast or web video), a project database, an online community, and sew much more. We create an upbeat, fashion-forward show for a fresh audience of sewers and fashion-minded young women. Each vodcast program features a segment on sewing a project, how to design, a sewing tip, a designer interview……all things DIY! Each vodcast is ready to watch whenever, wherever on an iPod/media player or a computer.

Design It Yourself

Whether you choose DIY to mean "Do It Yourself", or our version, "Design It Yourself", the name DIYStyle says it all. Style. Fashion. Hip Home-Decor. We teach our audience to sew, from the ground up, sharing plenty of tips, suggestions, and new products along the way. DIYStyle segments include Design Inspiration, Projects, Superfast Sewing Tips, Rising Star Designer Interviews, Trendy Places, and Creative Spaces. But we've got a lot percolating for future seasons, so stay tuned.

Show and Tell is an interactive community and meeting place for Creative Chicks (and a few Creative Guys, too!). Blogs wrtitten by our Creative Chicks team give us a peek into their thoughts, ideas, and sometimes crazy—but interesting lives. Look for new community features in the months to come…... we can't stop coming up with ideas to share (and we want to give you the chance to share yours too)! Our Creative Chicks sleuth the top fashion websites, stores, magazines, and thrift shops to come up with the most current fashion and home dec projects for you to create. And we figure out how to make them FAST and EASY! We forecast the trends, and bring you the skills for recreating your own style. Subscribe to the DIYStyle Vodcast & Blog…..sign up now….you won’t want miss the important stuff.

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