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Senior Collection: Country Lust!

Country Lust Mood Board

While I was working on completing my tailored coat and dress, I was also designing my senior collection, sourcing fabrics, writing my brand business plan, creating my mood board, and customer board. In addition to actually designing the collection we work on the business angle too. We had to completely map out our new fashion design company & brand. This included writing a 50 page business plan detailing market research, designing our brand logos and hang tags, as well as our plans for the company. We also had establish a theme for our collection and do a lot of trend research. My company name is “A King Designs” (a play on my name) and the theme for my collection is ”Country Lust”. Here’s the introduction to my collection: For Spring 2009 season “A King Designs” is presenting a collection of Country Lust garments that is inspired by elements of nature including feathers, butterflies, natural wooden buttons, and leather accents. The collection will include several knit garments as well as woven garments including silks and sheers. Country Lust color palette consists of rose pinks, vivid violets, copper, gold, baby blue, chocolate browns, and white. “A King Designs” will be producing garments that are free flowing and comfortable. These garments are fit for a vacation free from constraints.

A King Design Logo

I found a lot of my fabrics for my senior collection in NYC when I was there visiting McCalls, so I was lucky enough to be able to focus on my sketches and boards in this initial process. When I started designing I had to focus on what market I was designing for. “A King Designs” is a young designer, resort wear company. We design for a woman 20-30 years old who has upper class income. Our products are designed for the customer who is looking for trendy clothing to wear in resort destinations such as the Hamptons and Nantucket. Our customer is a woman who wants to be noticed and her style to shine through her clothing. “A King Designs” clothing is rich in texture as well as constructed from quality fabrics, for the customer who is concerned with detail.

For my senior collection I decided that I wanted to make two swimsuits with cover ups, two dresses, and two weekend wear outfits. We created our portfolio of designs and an amazing critic came in and choose what we were going to make for our collection sketches. Now I’m in full swing, completing all the patterns for the designs, and next semester all of these will come to life (after TONS of sewing!). Stay tuned for my next blog to see what my designs are!

1 comment

  1. Looking forward to seeing your collection. Love the colours and themes you’ve chosen.


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